• Sign In / Register
  • Help
  • Basket0
Naming Rights: Legacy Gifts and Corporate Money (Hardback)
  • Naming Rights: Legacy Gifts and Corporate Money (Hardback)
zoom

Naming Rights: Legacy Gifts and Corporate Money (Hardback)

(author)
£50.00
Hardback 256 Pages / Published: 22/08/2008
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector

What slice of the pie did your organization enjoy?

From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.

Can your development team quickly pull together an accurate benchmark report?

Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.

Are you ready?

Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.

Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.

Publisher: John Wiley and Sons Ltd
ISBN: 9780470230633
Number of pages: 256
Weight: 512 g
Dimensions: 235 x 166 x 20 mm

You may also be interested in...

The Snowball
Added to basket
£16.99
Paperback
Good To Great
Added to basket
£21.99
Hardback
Losing My Virginity
Added to basket
£11.99   £9.49
Paperback
How To Deal With Difficult People
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback
Mastery
Added to basket
£15.99
Paperback
Start a Small Business
Added to basket
Getting To Yes
Added to basket
£9.99
Paperback
The Concise 33 Strategies of War
Added to basket
No Angel
Added to basket
£12.99   £10.49
Paperback
What You See Is What You Get
Added to basket
The E-Myth Revisited
Added to basket
Zero to One
Added to basket
£9.99
Paperback
What Money Can't Buy
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.