Naked Finance: Business Finance Pure and Simple (Paperback)David Meckin (author)
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For most managers, the normal round of hectic schedules, tricky staff issues and impending deadlines are well within their management capabilities. It is the financial issues that give them headaches. Nobody has ever explained how to balance sales against costs, how to interpret financial reports, how to prepare a budget or even how to argue the case for the new equipment their department needs so badly. They have no idea why the company's share price keeps falling and certainly don't understand why this should result in layoffs. In fact, the whole issue of finance is a mystery.
Successful management of the finances of a business requires an understanding of some key principles - and that is what Naked Finance is all about. It strips away all the technical issues surrounding financial management and lays bare the principles needed to make sound financial decisions.
Firstly, Meckin shows how to identify financial objectives so you know where you are going - explaining the importance of profit and cashflow, how to measure financial performance and which are the key figures to watch. He then outlines how to use financial information to understand what's going on around you, covering the format and content of financial statements and how they can be used to assess past trading performance. Finally he describes how to ensure financial control and create a financial plan so you can take control of where you are going, managing costs, sales, profit and cash flow and long-term projects.
Purely and simply, Naked Finance provides the skills necessary to manage a profitable business.
Publisher: Hodder & Stoughton General Division
Number of pages: 288
Weight: 431 g
Dimensions: 216 x 135 x 21 mm
An excellent Return on Investment! Covers the fundamentals and basic principles of finance in a clear and simplified way. Essential reading for the successful manager. -- Robert King, Group HR Manager, Harvey Nichols
Nobody makes this subject more interesting and enjoyable to understand. If you want to be credible in any business conversation this book is an essential tool. You can try and pretend that understanding finance is not important to you, but actually it is essential in any business role. If you don't know your asset turnover from your cash flow, read this now! -- Fraser Longden, Director of Retail HR, B&Q
NAKED FINANCE combines many aspects that are not seen in books that introduce finance to managers. It is written by an outstanding practitioner, it has a high degree of sophistication which will not be perceived by the technically untrained reader, it outlines how managers can understand and use finance in their jobs, and it explains it all in a clear, witty and informative manner. It is a practical and reliable guide for managers in any type of business. All in all it is a stunning introduction to finance which should be part of every manager's toolkit. -- John Smullen, Senior Academic Advisor, University of Greenwich
A straightforward and easy to read book, with very clear concepts and content, extroadinarily well explained, great examples. -- Fernando Pina, Stores Training Manager, Nike Europe
NAKED FINANCE takes readers on a painless (even fun) journey of financial management discovery, steering through a complex maze of financial management reports and jargon, truly stripping it down to the 'bare bones'. -- Audrey McLaren, Operations Director, Standard Life Assurance Germany
Here is a complex subject stripped to its bare essentials and delivered in an easily digestible format by a master of his brief. Over the years David Meckin has made the business of understanding finance interesting and fun for thousands of managers. This is an opportunity for everyone to benefit from his unique style - every business should have a copy to hand. -- John Dean, Chief Executive, British Shops and Stores Association
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