Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business - Business Myths (Paperback)
  • Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business - Business Myths (Paperback)

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business - Business Myths (Paperback)

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Paperback 240 Pages / Published: 03/03/2020
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SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Publisher: Kogan Page Ltd
ISBN: 9780749498719
Number of pages: 240
Weight: 370 g
Dimensions: 230 x 155 x 15 mm

"An easily digestible journey through the world of social media, providing truly valuable insight for businesses and plenty of food for thought - highly recommended." * Gemma Butler, Marketing Director, Chartered Institute of Marketing *
"A well-researched and transparent look at an opaque medium that should answer most of your social media questions, and plenty you haven't thought of yet. Hits the myths of social media squarely on the jaw. A knockout in-depth reference guide and playbook." * John Dodds, Senior member, The Sharp End LLC *
"Don't be fooled - it is definitely not purely for social media beginners. Well researched and busts the myths while giving a very honest and balanced view. This will help any company or professional get the most from social media by demystifying all of the misconceptions. The modern-day manual for using social media across your business!" * Ollie Sharpe, VP of Revenue at SalesLoft. Ex LinkedIn Senior Leader *
"Even though I am pretty seasoned with social media, I took away new information. It offers a great blend of practical implications from engaging external and internal audiences as well as legalities. Very informative and useful." * Janice Kaffer, President and CEO, Hotel Dieu Grace Healthcare *
"While I thought I know my way around in social media, this book taught me I was wrong. I would recommend this book to any individual or company who is interested in current forms of social media, to learn the power and the pitfalls for its businesses, the individuals and how they are interrelated. It simply is the one-stop book to read." * Will Jacobs, COO, SVP Global Operational Excellence and Engineering, Firmenich *
"This is a readable, relevant and racy book which could not be more timely. It is also a very important book because it addresses and answers many crucial questions about social media. Reading it certainly put me straight on a number of issues and I am grateful to the authors for doing so." * Professor Adrian Furnham, Norwegian Business School *
"This book is a must read for anyone struggling with how, when, what, when and why to use social media in business and in your personal life too. It's full of facts and details and resources, with lots of humour throughout. It's practical, and easy-to-read. You could finish it and come away with lots of tips and tools. The section about protecting your personal data should be a must-read for everyone who uses social media." * Heather Stewart, Owner, Sage Transitions *
"This book is a timely reminder that that our social media use and presence need to "make sense" and we need to take stock often and make sure that they work toward giving us an edge and not harming present and future opportunities." * Asen Velinov, California Attorney at Law & International Conusel, Co-Effort Law Firm *
"Countering all the folklore and misconceptions that surround social media isn't an easy task but Myths of Social Media illuminates all the essential dos, donts and considerations to help anyone up their game. A great read." * Elizabeth J Floyd, Chartered Marketer, Director - Strategically Tactically *
"Offers compelling arguments that effectively debunk the view amongst some business leaders that social platforms on the workplace are always a dampener of productivity." * Heleana Blackwell, Co-founder, The New Work *

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