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Must-Have: The Hidden Instincts Behind Everything We Buy (Paperback)
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Must-Have: The Hidden Instincts Behind Everything We Buy (Paperback)

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£12.99
Paperback 384 Pages / Published: 05/08/2010
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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

Publisher: Vintage Publishing
ISBN: 9780099437925
Number of pages: 384
Weight: 267 g
Dimensions: 198 x 129 x 24 mm


MEDIA REVIEWS
"Frankly gripping" * The Times *
"Ingenious, and brilliantly argued" * Literary Review *
"One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely" * Evening Standard *
"Intelligent, engaging, exasperating and funny" * New Scientist *
"Superb... Stimulating and full of wit" * Prospect *

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Reviews

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“Insightful and witty”

A fascinating insight into consumerism as part of human evolution! A witty wirting style guides you through various theories and new-discourses related to marketing and consumerism.
I enjoyed his frank honesty about... More

Paperback edition
16th August 2012
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