Museum Marketing (Paperback)
  • Museum Marketing (Paperback)
zoom

Museum Marketing (Paperback)

(author), (author)
£38.99
Paperback 296 Pages / Published: 03/07/2007
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as `customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers:


* A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia


* An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders:

audience; funders; sponsors and government.

* A particular focus on museum marketing in the 'Information Age'

* Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters

The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.



Publisher: Taylor & Francis Ltd
ISBN: 9780750680653
Number of pages: 296
Weight: 431 g
Dimensions: 235 x 159 x 15 mm

You may also be interested in...

The Challenger Sale
Added to basket
Hooked
Added to basket
£12.99
Hardback
Essentials of Marketing
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
The Economist: Marketing
Added to basket
Understanding Art Markets
Added to basket
Marketing For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
Hegarty on Creativity
Added to basket
Content is Currency
Added to basket
£19.99
Paperback
The Fire Engine That Disappeared
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
The Hero and the Outlaw
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.