The books you love, the emails you want
Opt in by 25 May or you'll stop hearing from us
Muse on Madison Avenue: Classical Mythology in Contemporary Advertising - Studien zur Klassischen Philologie v. 127 (Paperback)Karelisa V. Hartigan (author)
Paperback 158 Pages / Published: 01/01/2002
- We can order this
Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
Publisher: Peter Lang GmbH
Number of pages: 158
Weight: 220 g
Dimensions: 210 x 148 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at