Multinationals in a New Era: International Strategy and Management - The Academy of International Business (Paperback)
  • Multinationals in a New Era: International Strategy and Management - The Academy of International Business (Paperback)
zoom

Multinationals in a New Era: International Strategy and Management - The Academy of International Business (Paperback)

(editor), (editor), (editor)
£70.50
Paperback 284 Pages / Published: 01/01/2001
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

Publisher: Palgrave Macmillan
ISBN: 9781349427789
Number of pages: 284
Dimensions: 229 x 152 mm
Edition: Softcover reprint of the original 1st ed. 200

You may also be interested in...

Getting to Yes
Added to basket
£9.99
Paperback
The Business Book
Added to basket
DK
£17.99
Hardback
Hegarty on Creativity
Added to basket
Hooked
Added to basket
£12.99
Hardback
Barbarians At The Gate
Added to basket
Start It Up
Added to basket
£10.99
Paperback
What Money Can't Buy
Added to basket
Good To Great
Added to basket
£21.99
Hardback
The Personal MBA
Added to basket
£12.99
Paperback
Business Model Generation
Added to basket
Mastery
Added to basket
£15.99
Paperback
Starting a Business for Dummies for Dummies 4E UK
Added to basket
How To Deal With Difficult People
Added to basket
The Obstacle is the Way
Added to basket
Losing My Virginity
Added to basket
£12.99   £9.49
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.