• Sign In
  • Help
  • My Basket0
Multinationals as Flagship Firms: Regional Business Networks (Paperback)
  • Multinationals as Flagship Firms: Regional Business Networks (Paperback)
zoom

Multinationals as Flagship Firms: Regional Business Networks (Paperback)

(author), (author)
£43.49
Paperback 232 Pages / Published: 06/03/2003
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less globalization than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors. The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.

Publisher: Oxford University Press
ISBN: 9780199258185
Number of pages: 232
Weight: 337 g
Dimensions: 230 x 160 x 12 mm

You may also be interested in...

The Corporation That Changed the World
Added to basket
When Corporations Rule the World
Added to basket
Labor Rights and Multinational Production
Added to basket
Just Business
Added to basket
The Principles of International Tax
Added to basket
Britain for Sale
Added to basket
£9.99
Paperback
How Google Works
Added to basket
£10.99
Paperback
The Poverty of Capitalism
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.