Your Waterstones card is changing, introducing...
TELL ME MORE
Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)
  • Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)
zoom

Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)

(author)
£110.00
Hardback 214 Pages / Published: 18/11/2009
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

Publisher: Taylor & Francis Ltd
ISBN: 9780415320603
Number of pages: 214
Weight: 544 g
Dimensions: 235 x 159 mm

You may also be interested in...

The Master Switch
Added to basket
£10.99
Paperback
On Dialogue
Added to basket
£15.99
Paperback
The Culture Map
Added to basket
£20.99
Hardback
Information Politics
Added to basket
£18.99
Paperback
Reading People
Added to basket
Noise
Added to basket
£9.99
Paperback
Making Social Worlds
Added to basket
Communication Power
Added to basket
Signs & Symbols
Added to basket
DK
£19.99
Hardback
Good to Talk?
Added to basket
£23.99
Paperback
Introducing Sociolinguistics
Added to basket
£28.99
Paperback
Paper: An Elegy
Added to basket
£9.99
Paperback
Effective Communication
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.