Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Last Christmas delivery dates
Free UK Standard Delivery On all orders £20 and over Order in time for Christmas 19th December 2nd Class | 20th December 1st Class Free Click & Collect to UK shops From 2 hours of your order*
Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)
  • Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)
zoom

Multimodality: A Social Semiotic Approach to Contemporary Communication (Hardback)

(author)
£115.00
Hardback 214 Pages / Published: 18/11/2009
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.

Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof.

This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

Publisher: Taylor & Francis Ltd
ISBN: 9780415320603
Number of pages: 214
Weight: 544 g
Dimensions: 235 x 159 mm

You may also be interested in...

McQuail's Mass Communication Theory
Added to basket
The Body Language Bible
Added to basket
Book Of Tells
Added to basket
£9.99
Paperback
Get Me a Murder a Day!
Added to basket
The Art of Listening
Added to basket
£26.99
Paperback
Vital Conversations
Added to basket
The Contradictions of Media Power
Added to basket
Signs and Machines
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
Fashion as Communication
Added to basket
The Theory of Communicative Action
Added to basket
Forming Storming Norming Performing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.