This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.
Publisher: Bloomsbury Publishing PLC
Number of pages: 266
Weight: 544 g
Dimensions: 234 x 160 x 23 mm
Briefly reviewed in the Year's work in English Studies journal, vol 89, No. 1
'A collection of essays that extends the application of systematic functional principles to semiotics systems other than language with an added underlying concern for pedagogical issues'