from 2 Hours* Last Christmas
delivery dates Free UK Standard Delivery On all orders over £25 Order in time for Christmas 20th December 2nd Class | 22nd December by 3pm 1st Class Free Click & Collect to UK shops From 2 hours after you order*
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication?
Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
Publisher: Taylor & Francis Ltd
Number of pages: 294
Weight: 567 g
Dimensions: 229 x 152 x 18 mm
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
For shops outside of these areas: reserve online, pay on collection.
Or, add to basket, pay online, collect in as little as 2 hours, subject to availability.