Multikanalsysteme in Der Automobildistribution (Paperback)
  • Multikanalsysteme in Der Automobildistribution (Paperback)
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Multikanalsysteme in Der Automobildistribution (Paperback)

(author)
£84.50
Paperback 308 Pages / Published: 29/07/2004
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Percy Smend analysiert Hintergrunde und Auswirkungen des Strukturwandels und zeigt die Grundlagen der Multikanaldistribution auf. Kunftige Entwicklungslinien im Automobilvertrieb, strategische Optionen der Absatzwegegestaltung und zentrale Herausforderungen der Multikanaldistribution im Spannungsfeld zwischen Hersteller, Handler und Kunden werden grundlegend untersucht. Auf Basis der wegweisenden Erkenntnisse lassen sich konkrete Handlungsempfehlungen fur die Absatzwegeplanung von Unternehmen ableiten.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824481279
Number of pages: 308
Weight: 396 g
Dimensions: 210 x 148 x 17 mm
Edition: 2004 ed.

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