Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men (Hardback)Katrine Marcal (author)
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For all readers of Invisible Women comes this jaw-dropping account of how innovation is being held back by outdated assumptions about gender and how the ingenuity of women is a vital spur to the global economy.
Why did it take us 5,000 years to attach wheels to a suitcase?
How did bras take us to the moon?
And what would the world be like if we listened to women?
Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men
But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda.
Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions.
For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.
Publisher: HarperCollins Publishers
Number of pages: 304
Weight: 520 g
Dimensions: 240 x 159 x 29 mm
'A book with a radical agenda ... Marcal wants nothing less than a revolution in the way we think about ourselves.' - The Times
'A smart, witty and fascinating warning from history. I loved this book.' - Caroline Criado Perez, Bestselling Author of Invisible Women
'wry and witty ... it's high time to put the needs of all people and the planet at the heart of invention.' - Kate Raworth, author of Doughnut Economics
'This is an absolute must-read. Equal parts informative and infuriating.' - Dr Fern Riddell, author of Sex: Lessons from History
'From wheeled suitcases to witch trials, Katrine Marcal makes you look again at history in this funny, clever and provocative book' - Helen Lewis, author of Difficult Women: A History of Feminism in 11 Fights
'...Infuriating, but always thought-provoking and intriguing. A clearly-needed wake-up call to future innovators not to view the world through a narrowly gendered lens but to pay attention to the skills and lived experiences of all. '
- Professor Gina Rippon - bestselling author of The Gendered Brain
[Katrine] brilliantly proves how male-driven technology over the ages has limited full human development by neglecting a liberating female narrative and perspective.' - Jan Eliasson, Former Deputy Secretary-General of the UN
''Dynamite...Katrine Marcal steps into this male arena and pulls the rug out from beneath everyone who has gone before, showing how their thinking is built on male tunnel vision...constructive and forward thinking.' - Jan Gradvall, Dagens Nyheter
'This second book by the author of Who Cooked Adam Smith's Dinner? is both bracing and highly entertaining. Marcal's contention is that while women have been coming up with ingenious inventions since the beginning of time, they are routinely sidelined in a world geared to men.' - The Bookseller
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“That's girls... men don't do that!”
A brilliant examination of how innovation suffered due to being associated with femininity. Gender bias caused progress to stall, and our world is poorer for it.
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“I just wish the book was longer!”
The most interesting anecdote I found in this book was actually around computer programmers. 100 years ago, women could be employed as real-life calculators (i.e. 'computers'). Long, boring, repetitive... More
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