Mother of Invention: How Good Ideas Get Ignored in a World Built for Men (Paperback)
  • Mother of Invention: How Good Ideas Get Ignored in a World Built for Men (Paperback)
zoom

Mother of Invention: How Good Ideas Get Ignored in a World Built for Men (Paperback)

(author)
2 Reviews Sign in to write a review
£9.99
Paperback 320 Pages
Published: 09/06/2022
  • In stock

Usually dispatched within 1-2 working days

  • This item has been added to your basket

WATERSTONES BEST POLITICAL BOOKS OF THE YEAR 2021
LONGLISTED FOR THE ANDREW CARNEGIE MEDAL

‘I am absurdly excited for this book’ Caroline Criado Perez

Bestselling author Katrine Marçal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men

But it doesn’t have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda.

Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions.

For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us – women and men – back. Katrine Marcal’s blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.

Publisher: HarperCollins Publishers
ISBN: 9780008430818
Number of pages: 320
Weight: 220 g
Dimensions: 198 x 129 x 20 mm


MEDIA REVIEWS

Praise for Mother of Invention ‘A book with a radical agenda … Marçal wants nothing less than a revolution in the way we think about ourselves.’ The Times ‘A smart, witty and fascinating warning from history. I loved this book.’ CAROLINE CRIADO PEREZ, Bestselling Author of Invisible Women ‘wry and witty … it’s high time to put the needs of all people and the planet at the heart of invention.’ KATE RAWORTH, author of Doughnut Economics ‘This is an absolute must-read. Equal parts informative and infuriating.’ DR FERN RIDDELL, author of Sex: Lessons from History ‘From wheeled suitcases to witch trials, Katrine Marçal makes you look again at history in this funny, clever and provocative book’HELEN LEWIS, author of Difficult Women: A History of Feminism in 11 Fights ‘…Infuriating, but always thought-provoking and intriguing. A clearly-needed wake-up call to future innovators not to view the world through a narrowly gendered lens but to pay attention to the skills and lived experiences of all. ‘PROFESSOR GINA RIPPON – bestselling author of The Gendered Brain [Katrine] brilliantly proves how male-driven technology over the ages has limited full human development by neglecting a liberating female narrative and perspective.’ JAN ELIASSON, Former Deputy Secretary-General of the UN ‘Mother of Invention had me nodding along in emphatic agreement. To tackle the substantial problems ahead, we cannot afford to innovate with ‘one hand tied behind our backs.’ IRISH TIMES ‘This second book by the author of Who Cooked Adam Smith’s Dinner? is both bracing and highly entertaining. Marcal’s contention is that while women have been coming up with ingenious inventions since the beginning of time, they are routinely sidelined in a world geared to men.’ THE BOOKSELLER

You may also be interested in...

Work Like a Woman
Added to basket
£9.99
Paperback
Let My People Go Surfing
Added to basket
Range
Added to basket
£10.99
Paperback
How To Make Money
Added to basket
£10.99
Paperback
New Methods for Women
Added to basket
Range
Added to basket
£10.99
Paperback
The Get Things Done Book
Added to basket
Million Dollar Weekend
Added to basket
Shoe Dog
Added to basket
£10.99
Paperback
Money Men
Added to basket
£10.99
Paperback
What's Your Dream?
Added to basket
£20.00
Hardback
Losing My Virginity
Added to basket
Be Careful What You Wish For
Added to basket
Zero to One
Added to basket
£12.99
Paperback
Slow Productivity
Added to basket
£16.99
Paperback

“That's girls... men don't do that!”

A brilliant examination of how innovation suffered due to being associated with femininity. Gender bias caused progress to stall, and our world is poorer for it.
Marcel recounts a multitude of innovative and... More

Hardback edition
Helpful? Upvote 23

“I just wish the book was longer!”

The most interesting anecdote I found in this book was actually around computer programmers. 100 years ago, women could be employed as real-life calculators (i.e. 'computers'). Long, boring, repetitive... More

Hardback edition
Helpful? Upvote 22

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: