Moon Coastal California - Moon Handbooks (Paperback)

Travel writer and outdoors enthusiast Ann Marie Brown covers the best of Coastal California, from hiking through redwoods in Big Sur to lounging on the famous beaches of Malibu. Brown is the perfect tour guide, offering unique trip ideas for a wide variety of travelers including Pacific Coast Highway Road Trip and a complete tour of California's best beaches. Including expert advice on Touring the Hearst Castle, visiting the Channel Islands, and enjoying the nightlife of LA and San Francisco, "Moon Coastal California" gives travellers the tools they need to create a more personal and memorable experience.The target demographic for "Moon Handbooks and Moon Metro" is the 'frequent traveller'. These travellers take 5 or more trips each year and have a household income exceeding GBP 38,000. This demographic is over 40 per cent of UK travellers, and more than other segments of the marketplace, these frequent travellers use the internet to research and plan trips. They are more educated and have more international travel experience than any other travel demographic group. These travellers report using a number of off-line sources for travel information in addition to the internet; the most popular off-line source is 'friends, family and co-worker'; the second most popular source is 'travel guides, books, and magazines'.