Visit our Christmas Gift Finder
Monetizing Innovation: How Smart Companies Design the Product Around the Price (Hardback)
  • Monetizing Innovation: How Smart Companies Design the Product Around the Price (Hardback)
zoom

Monetizing Innovation: How Smart Companies Design the Product Around the Price (Hardback)

(author), (author)
£21.99
Hardback 256 Pages / Published: 03/06/2016
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat when you design the product around the price. It s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they re talking about. As the world s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company s DNA. Illustrative case studies show how some of the world s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo spray and pray style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Publisher: John Wiley & Sons Inc
ISBN: 9781119240860
Number of pages: 256
Weight: 440 g
Dimensions: 252 x 148 x 23 mm


MEDIA REVIEWS
"Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book." Bill Gurley, Board member of Uber and General Partner at Benchmark

You may also be interested in...

The Fire Engine That Disappeared
Added to basket
The Challenger Sale
Added to basket
Herd
Added to basket
£12.99
Paperback
Sales for Non-Salespeople
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Positioning: The Battle for Your Mind
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Growth Hacker Marketing
Added to basket
Marketing For Dummies
Added to basket
The Adweek Copywriting Handbook
Added to basket
Copywriting
Added to basket
£19.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Build a Brand in 30 Days
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.