Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty (Hardback)
  • Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty (Hardback)
zoom

Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty (Hardback)

(author)
£22.99
Hardback 384 Pages / Published: 23/12/2011
  • We can order this from the publisher

Usually dispatched within 10 working days

  • This item has been added to your basket
The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat s against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. * A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules * A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead.

Publisher: John Wiley & Sons Inc
ISBN: 9781118018521
Number of pages: 384
Weight: 674 g
Dimensions: 235 x 162 x 27 mm


MEDIA REVIEWS
The story of this flamboyant, well-known family from Turin, replete with love, lawsuits, suicide and sprezzatura - the Italian word for effortless nonchalance - that elevates the book into a must-read. (The National, April 2012)

You may also be interested in...

The Commer Story
Added to basket
The Machine That Changed the World
Added to basket
The Book of the Standard Motor Company
Added to basket
The British Motor Industry
Added to basket
Don Hayter's MGB Story
Added to basket
Aston Martin
Added to basket
£7.99
Paperback
Making Cars at Crewe
Added to basket
Rolls Royce Motors
Added to basket
American Icon
Added to basket
£13.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.