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Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes (Paperback)
  • Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes (Paperback)
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Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes (Paperback)

(author)
£16.99
Paperback 216 Pages / Published: 01/11/2001
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Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.

True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.

Publisher: Nicholas Brealey Publishing
ISBN: 9781877864889
Number of pages: 216
Weight: 300 g
Dimensions: 216 x 140 x 16 mm


MEDIA REVIEWS
This is the bible for anyone being transferred to Sweden! -- Magnus Moliteus, Executive Director, Invest in Sweden Agency
Robinowitz and Werner Carr have produced an excellent-and highly entertaining-guide for those who wish to understand [Swedes] and who...are anxious not to put their foot in it. -- Olle Wastberg, Consul General of Sweden in New York
This practical book is a must-have for all businessmen and -women involved in Swedish-American trade relations. -- Bo Hedfors, Executive Vice President, Motorola
Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social. True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices. -- Cecilia Julin,Minister for Economic Affairs, Swedish Embassy, Washington, D.C.

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