Modern Competitive Strategy (Paperback)
  • Modern Competitive Strategy (Paperback)
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Modern Competitive Strategy (Paperback)

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£70.99
Paperback 360 Pages
Published: 30/10/2006

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"Modern Competitive Strategy, 2e" by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073102849
Number of pages: 360
Weight: 548 g
Dimensions: 231 x 188 x 1 mm

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