Modern Competitive Strategy (Paperback)
  • Modern Competitive Strategy (Paperback)
zoom

Modern Competitive Strategy (Paperback)

(author)
£70.99
Paperback 360 Pages / Published: 01/04/2006
  • Not available

Currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
"Modern Competitive Strategy, 2e" by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073102849
Number of pages: 360
Weight: 548 g
Dimensions: 231 x 188 x 1 mm
Edition: 2nd New edition

You may also be interested in...

Growth Hacker Marketing
Added to basket
Brick by Brick
Added to basket
£10.99
Paperback
25 Need-To-Know Strategy Tools
Added to basket
Delivering Happiness
Added to basket
£7.99
Paperback
Switch
Added to basket
£10.99
Paperback
The Life Coaching Handbook
Added to basket
The Concise 33 Strategies of War
Added to basket
Strategy Genius
Added to basket
The McKinsey Way
Added to basket
£23.99
Hardback
Lords of Strategy
Added to basket
The Founder's Dilemmas
Added to basket

Please sign in to write a review

Your review has been submitted successfully.