Modern Competitive Strategy
  • Modern Competitive Strategy
zoom

Modern Competitive Strategy

(author)
£39.99
Mixed media product Published: 01/06/2006
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
"Modern Competitive Strategy, 2e", by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071285025
Weight: 544 g
Dimensions: 233 x 188 x 15 mm
Edition: 2nd Revised edition

You may also be interested in...

The Art of Social Media
Added to basket
Thinking Strategically
Added to basket
25 Need-To-Know Strategy Tools
Added to basket
Business Planning Essentials For Dummies
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
How Life Imitates Chess
Added to basket
Traction
Added to basket
£12.99
Paperback
The Founder's Dilemmas
Added to basket
All Business is Local
Added to basket
Strategy Genius
Added to basket
£12.99
Paperback
The Concise 33 Strategies of War
Added to basket
Growth Hacker Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.