Modellierung von Investorenverhalten - Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis (Paperback)
  • Modellierung von Investorenverhalten - Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis (Paperback)
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Modellierung von Investorenverhalten - Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis (Paperback)

(author), (foreword)
£50.99
Paperback 219 Pages / Published: 26/08/2005
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Martin Reimann verknupft kulturelle Wertekonstrukte und intrapersonale Verhaltenskonstrukte, unterzieht sie einer kausalanalytischen Untersuchung und stellt sie im Rahmen von Partialmodellen des kulturell bedingten Investorenverhaltens dar. Er leitet Implikationen fur interkulturelle Investor Relations ab und erarbeitet eine qualitative Basis fur eine differenzierte Kommunikation zwischen Investor-Relations-Managern und Investoren.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824483617
Number of pages: 219
Weight: 294 g
Dimensions: 210 x 148 x 12 mm
Edition: 2005 ed.

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