Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing (Paperback)
  • Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing (Paperback)
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Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing (Paperback)

(author)
£66.99
Paperback 239 Pages / Published: 15/07/2009
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Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783834914361
Number of pages: 239
Weight: 315 g
Dimensions: 210 x 148 x 13 mm
Edition: 2009 ed.

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