Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising (Hardback)
  • Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising (Hardback)
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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising (Hardback)

(author)
£57.99
Hardback 280 Pages / Published: 03/01/2015
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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Publisher: Kogan Page Ltd
ISBN: 9780749476113
Number of pages: 280
Weight: 577 g
Dimensions: 240 x 164 x 21 mm


MEDIA REVIEWS
"Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today's customer. Mobile Marketing...is one of those books that every business owner should read."--Samantha Rivera "Readers' Favorite "
"Mobile Marketing gets to the heart of effective marketing consideration of mobile device usage among consumers. ..A packed guide that businesses large and small will appreciate and can use. Insights are explained so that any professional, from the director in the corporate corner office to the owner of a bed and breakfast, can learn what a customer can experience from a campaign."--Pierre DeBois "Small Biz Trends "

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