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Mobile Brokerage - Schriften Zum Europaischen Management (Paperback)
  • Mobile Brokerage - Schriften Zum Europaischen Management (Paperback)
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Mobile Brokerage - Schriften Zum Europaischen Management (Paperback)

(author)
£58.99
Paperback 269 Pages / Published: 29/06/2004
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Andreas Luber prasentiert eine detaillierte Darstellung und Bewertung der derzeitigen Mobile Brokerage-Formen per SMS, WAP und i-mode und erortert den technischen Fortschritt bei relevanten Mobilfunktechnologien. Am Beispiel des Wertpapiergeschafts fur Kleinanleger und unter Einbeziehung der neuen UMTS-Technologie untersucht er die Nutzenbeitrage verschiedener Absatzkanale aus Kundensicht sowie die Vertriebsimplikationen auf der Bankseite.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824481347
Number of pages: 269
Weight: 356 g
Dimensions: 210 x 148 x 15 mm
Edition: 2004 ed.

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