MM (with Marketing CourseMate with eBook Printed Access Card)
  • MM (with Marketing CourseMate with eBook Printed Access Card)
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MM (with Marketing CourseMate with eBook Printed Access Card)

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£55.99
Mixed media product 256 Pages / Published: 01/02/2011
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MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning's Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.

Publisher: Cengage Learning, Inc
ISBN: 9780538481342
Number of pages: 256
Weight: 698 g
Dimensions: 274 x 215 x 12 mm
Edition: 2nd edition

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