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Mkt Resrch Methodological Foun (Hardback)
  • Mkt Resrch Methodological Foun (Hardback)
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Mkt Resrch Methodological Foun (Hardback)

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£65.00
Hardback 697 Pages / Published: 29/04/2004
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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

Publisher: Cengage Learning, Inc
ISBN: 9780324201604
Number of pages: 697
Weight: 1510 g
Dimensions: 261 x 211 x 32 mm
Edition: 9th Revised edition

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