Mindmapping China: Language, Discourse and Advertising in China (Paperback)Jeanne Boden (author)
Paperback 235 Pages / Published: 30/01/2011
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Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication-it also imbeds cultural rules-the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China
Publisher: VUB University Press
Number of pages: 235
Weight: 408 g
Dimensions: 236 x 155 x 15 mm
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