Mindf*ck: Inside Cambridge Analytica's Plot to Break the World (Hardback)

Brilliant and terrifying - a dark account of the fraud and cheating behind Brexit. And how the American alt-right, the Vote Leave government of Boris Johnson, and Russia are working together to reshape our age. -- Luke Harding * author of Shadow State *
An invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when it's done right. And it suggests that electoral campaigning has now moved on to a different level. -- John Naughton * The Observer *
If you want to understand the darker side of the digital revolution - and what a threat to democracy it is - you must read this book. As we watch our own democracy wavering in a blizzard of online dirty tricks I can think of nothing more relevant right now. In this astonishing insider story Wylie explains how the 'Trump revolution' and the 'Brexit Shock' were achieved by often-illegal manipulation - and proposes a series of safeguards of the digital commons for the future. I hope every citizen reads this. -- Brian Eno
Fascinating and hugely readable ... valuable and revelatory * Sunday Times *
Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens," propagating an outraged solidarity. -- Jennifer Szalai * New York Times *
MindF*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies... And his personal story, woven into the book's narrative, illustrates the confusion of our current political era as well as the challenge to Wylie's fellow members of the social media generation as they seek identities real and imagined, physical and virtual. -- Clint Watts * Washington Post *
Merits close attention, as it goes a long way to making sense of the current political landscape ... a devastating indictment of a political culture out of control -- Alastair Mabbott * The Herald *