Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
About the series
Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
Publisher: Taschen GmbH
Number of pages: 720
Weight: 1250 g
Dimensions: 195 x 140 x 43 mm
"...an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor." * The Boston Globe, Boston *
"This bumper book offers the best of American print advertising from the 1950s and 1960s - and it's likely to appeal to fans of Mad Men." * Daily Telegraph, London *
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
For shops outside of these areas: reserve online, pay on collection.
Or, add to basket, pay online, collect in as little as 2 hours, subject to availability.