For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.
Learn economics through real business examples.
The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.
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This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
This product is the book alone, and does NOT come with access to MyEconLab.
You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Microeconomics with MyEconLab: International Editions, 4/e (ISBN 9780273771678). Alternatively, buy access online at www.MyEconLab.com.
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Publisher: Pearson Education Limited