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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study (Paperback)
  • Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study (Paperback)
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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study (Paperback)

(author)
£54.99
Paperback 244 Pages / Published: 25/05/2004
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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Publisher: Palgrave Macmillan
ISBN: 9780230217072
Number of pages: 244
Weight: 336 g
Dimensions: 216 x 140 x 14 mm


MEDIA REVIEWS

'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' Cognitive Linguistics

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