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Messung der Dienstleistungsqualitat in Komplexen Marktstrukturen - Fokus Dienstleistungsmarketing (Paperback)
  • Messung der Dienstleistungsqualitat in Komplexen Marktstrukturen - Fokus Dienstleistungsmarketing (Paperback)
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Messung der Dienstleistungsqualitat in Komplexen Marktstrukturen - Fokus Dienstleistungsmarketing (Paperback)

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£42.99
Paperback 424 Pages / Published: 10/12/2004
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Auf der Basis des Stakeholder-Ansatzes beleuchtet Sven Pastowski die okonomischen Besonderheiten des Hochschulmarktes, die eine Modifikation bestehender betriebswirtschaftlicher Ansatze erfordern. Er beurteilt Eignung und Einsatz von Messverfahren fur die Dienstleistungsqualitat und leitet Anforderungen an das Qualitatsmanagement von Hochschulen und an Messverfahren fur Hochschulleistungen ab.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824481248
Number of pages: 424
Weight: 541 g
Dimensions: 210 x 148 x 22 mm
Edition: 2004 ed.

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