The Testaments out now
Messaging for Engineering: From Research to Action (Hardback)
  • Messaging for Engineering: From Research to Action (Hardback)
zoom

Messaging for Engineering: From Research to Action (Hardback)

(author), (author)
£85.00
Hardback 96 Pages / Published: 21/06/2013
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
For those in the broad engineering community--those who employ, work with, and/or educate engineers, and engineers themselves--there is no need to explain the importance and value of engineering. They understand that engineers help make the world a better place for all, that they regularly grapple with important societal and environmental issues, and that the engineering process is every bit as creative as composing a symphony or crafting a piece of art. But the situation outside the engineering community is quite different. Studies have shown that most K-12 students and teachers have a limited appreciation of all the ways that engineering makes their lives better and, furthermore, that they have little understanding of what engineers do or of the opportunities that an engineering education offers. Messaging for Engineering supports efforts by the engineering community to communicate more effectively about the profession and those who practice it. This report builds on the 2008 NAE publication, Changing the Conversation: Messages for Improving Public Understanding of Engineering (CTC), which presented the results of a research-based effort to develop and test new, more effective messages about engineering. The new messages cast engineering as inherently creative and concerned with human welfare, as well as an emotionally satisfying calling. This report summarizes progress in implementing the CTC messages, but also recognizes that there is potential to galvanize additional action and thus suggests specific steps for major players in the engineering community to continue and build on progress to date. Many of the report's recommendations resulted from discussion at a December 2010 committee workshop that involved several dozen high-level decision makers representing key stakeholder groups in the engineering community.

Publisher: National Academies Press
ISBN: 9780309386319
Number of pages: 96
Dimensions: 229 x 152 mm

You may also be interested in...

Teaching English Creatively
Added to basket
Jolly Phonics Word Book
Added to basket
Spelling Today for Ages 7-8
Added to basket
Jumpstart! Literacy
Added to basket
£17.99
Paperback
Becoming a Teacher of Reading
Added to basket
Spelling Today for Ages 8-9
Added to basket
Spelling Today for Ages 5-6
Added to basket
Primary Science Audit and Test
Added to basket
Mental Arithmetic 2 Answers
Added to basket
Spelling Today for Ages 6-7
Added to basket

Please sign in to write a review

Your review has been submitted successfully.