Media Relations in Property (Paperback)
  • Media Relations in Property (Paperback)

Media Relations in Property (Paperback)

Paperback Published: 31/01/2006
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Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book - peppered with real case studies and observations from numerous people within the property industry - aims to demystify 'the black art of PR'. Some of the topics covered include: * the strategic aims and benefits of good media relations * promoting good media relations practice throughout your organization * an overview of property opportunities across the UK media * understanding journalists and what they want * do's and don'ts of working with the media * developing a media relations plan * the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Publisher: Taylor & Francis Ltd
ISBN: 9780728204911

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