Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Paperback)
  • Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Paperback)
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Paperback)

(author)
£51.95
Paperback 408 Pages / Published: 30/08/2012
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Publisher: University of New Mexico Press
ISBN: 9780826351630
Number of pages: 408
Weight: 612 g
Dimensions: 229 x 152 x 28 mm
Edition: Second Edition

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