Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition (Paperback)Dennis F. Herrick (author)
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Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Publisher: University of New Mexico Press
Number of pages: 408
Weight: 612 g
Dimensions: 229 x 152 x 28 mm
Edition: Second Edition
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