Media Firms: Structures, Operations, and Performance (Paperback)Robert G. Picard (editor)
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The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.
The collected studies provide:
*an overview of economic and related managerial issues affecting the structures of markets in which firms compete;
*the operations of media and communications firms; and
*their financial performance.
As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
Publisher: Taylor & Francis Ltd
Number of pages: 272
Weight: 408 g
Dimensions: 229 x 152 mm