Media Corporate Entrepreneurship: Theories and Cases - Media Business and Innovation (Hardback)Min Hang (author)
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The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
Publisher: Springer Verlag, Singapore
Number of pages: 172
Weight: 442 g
Dimensions: 235 x 155 x 15 mm
Edition: 1st ed. 2016
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