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Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication (Paperback)
  • Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication (Paperback)
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Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication (Paperback)

(author)
£31.99
Paperback 198 Pages / Published: 12/01/2010
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The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these `new' media in a comparative perspective together with `old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?

Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.

Features include:

case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action

diagrams, figures, and tables summarizing key concepts beyond standard `models of communication'

systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

Publisher: Taylor & Francis Ltd
ISBN: 9780415482042
Number of pages: 198
Weight: 272 g
Dimensions: 235 x 159 x 15 mm


MEDIA REVIEWS

In this compact and smart volume, Klaus Bruhn Jensen has done two essential things: shown us how rich the pragmatist tradition is for understanding communication and torn down the Berlin wall between interpersonal and mass communication. Media Convergence provides us with a trusty Virgil for navigating the digital jungle! - John D. Peters, The University of Iowa, USA

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