Media Communication: An Introduction to Theory and Process (Paperback)James Watson (author)
Paperback 328 Pages / Published: 10/01/2003
- Not available
This book offers an accessible and engaging introduction to the role, practice and influence of mass media in contemporary society. Emphasising the social, cultural, political, and economic contexts in which the media operate, it provides the reader with a clear conceptual framework for understanding the process of communication, and media communication in particular. It discusses the influences and constraints on the construction of media messages, addressing questions such as the role and values of the media, the effect of ownership, and the processes behind the making of the news. This book also explores a range of debates and research findings on audiences and reception.
Publisher: Palgrave USA
Number of pages: 328
Weight: 490 g
Dimensions: 230 x 150 x 20 mm
The author is erudite, but puts his knowledge at the service of his readers at all times. "Len Masterman"
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at