Media Audiences: Effects, Users, Institutions, and Power (Paperback)
  • Media Audiences: Effects, Users, Institutions, and Power (Paperback)

Media Audiences: Effects, Users, Institutions, and Power (Paperback)

£68.00
Paperback Published: 11/12/2012
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Publisher: SAGE Publications Inc
ISBN: 9781412970426

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot