Media & Dependency in South Africa: A Case Study of the Press and Ciskei Homeland (Paperback)Les Switzer (author)
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The conceptual framework employed differs from that normally used in communications research. Further, Switzer offers an alternative methodology which attempts to show how researchers can conceptualize the purposes behind news, entertainment and advertising and to measure the extent to which mediated reality does and does not conform to the lives of the people. This work, then, is of interest to workers in communications as well as to those who are concerned with development in South Africa and, indeed, in the entire non-Western world.
Publisher: Ohio University Press
Number of pages: 97
Weight: 113 g
Dimensions: 230 x 150 x 8 mm
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