Media Analysis Techniques (Paperback)Arthur Asa Berger (author)
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The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. It begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories.
Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Publisher: SAGE Publications Inc
Number of pages: 264
Weight: 440 g
Dimensions: 231 x 187 x 13 mm
Edition: 5th Revised edition
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