In today's thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.
This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts.
Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.
Publisher: Taylor & Francis Ltd
Number of pages: 212
Weight: 454 g
Dimensions: 235 x 159 x 18 mm
'An original and well organised book, mostly written by young academics, that draws on comparative and historical insights to make new sense of a key topic: how audiences are constituted, defined, condescended to, deferred to, anathematised, `civilised', seduced, interact, and are recreated. After reading this book, you will think about audiences, and discourses about them, in a different way.' - James Curran, Professor of Communications, Goldsmiths, University of London
`Pooling their considerable expertise, Butsch and Livingstone here demonstrate that the branding of media audiences as mass, public, citizens, consumers, etc. - in different times and places - is revealing of underlying patterns of social stratification and social control. There is a hint here that the study of `collective behaviour' may have found a new home in media research.' - Elihu Katz, Distinguished Trustee Professor of Communication, University of Pennsylvania
'All essays include a helpful bibliography. A resource for cross-cultural studies and media culture. Summing Up: Recommended' - R.A. Logan, University of Missouri-Columbia in CHOICE, Vol. 51 No. 09
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