Meanings of Audiences: Comparative Discourses (Hardback)
  • Meanings of Audiences: Comparative Discourses (Hardback)
zoom

Meanings of Audiences: Comparative Discourses (Hardback)

(editor), (editor)
£88.99
Hardback 212 Pages / Published: 29/08/2013
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

In today's thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.

This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts.

Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.

Publisher: Taylor & Francis Ltd
ISBN: 9780415837293
Number of pages: 212
Weight: 454 g
Dimensions: 235 x 159 x 18 mm


MEDIA REVIEWS

'An original and well organised book, mostly written by young academics, that draws on comparative and historical insights to make new sense of a key topic: how audiences are constituted, defined, condescended to, deferred to, anathematised, `civilised', seduced, interact, and are recreated. After reading this book, you will think about audiences, and discourses about them, in a different way.' - James Curran, Professor of Communications, Goldsmiths, University of London

`Pooling their considerable expertise, Butsch and Livingstone here demonstrate that the branding of media audiences as mass, public, citizens, consumers, etc. - in different times and places - is revealing of underlying patterns of social stratification and social control. There is a hint here that the study of `collective behaviour' may have found a new home in media research.' - Elihu Katz, Distinguished Trustee Professor of Communication, University of Pennsylvania

'All essays include a helpful bibliography. A resource for cross-cultural studies and media culture. Summing Up: Recommended' - R.A. Logan, University of Missouri-Columbia in CHOICE, Vol. 51 No. 09

You may also be interested in...

Live From Downing Street
Added to basket
Selling Hitler
Added to basket
£10.99
Paperback
A Dictionary of Film Studies
Added to basket
Understanding Media
Added to basket
The Medium is the Massage
Added to basket
The Media Student's Book
Added to basket
Introducing Media Studies
Added to basket
Contagious
Added to basket
£8.99
Paperback
Confessions Of An Advertising Man
Added to basket
Society and the Internet
Added to basket
Keywords
Added to basket
£9.99
Paperback
Dial M for Murdoch
Added to basket
Photography: A Very Short Introduction
Added to basket
To Save Everything, Click Here
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
Media Studies
Added to basket
£34.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.