McMindfulness: How Mindfulness Became the New Capitalist Spirituality (Paperback)
  • McMindfulness: How Mindfulness Became the New Capitalist Spirituality (Paperback)
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McMindfulness: How Mindfulness Became the New Capitalist Spirituality (Paperback)

(author)
£10.99
Paperback 304 Pages / Published: 09/07/2019
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Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo?In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have coopted it as technique for social control andself-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all. If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.

Publisher: Watkins Media
ISBN: 9781912248315
Number of pages: 304
Dimensions: 197 x 130 mm
Edition: New edition


MEDIA REVIEWS
"In this insightful book, Ron Purser has evaluated the strengths and weakness of the mindfulness movement, while clearly showing the way to cultivate authentic mindfulness that liberates us from the true causes of individual and collective suffering."
- B. Alan Wallace, President, Santa Barbara Institute for Consciousness Studies

"Far from being either a harmless form of New Age self-indulgence or meditation dressed up as a medicalized antidote to the ubiquitous stresses of modern life, Ron Purser sees the mindfulness movement as epitomizing a malignant trend of contemporary Western individualism, one that is blinding us to the social problems of inherent in neoliberalism and capitalism, providing an anodyne where what is needed is rigorous analysis and political action."
- Barry Magid, author of What's Wrong With Mindfulness

"McMindfulness makes an important critique of self-centered mindfulness and points us towards a new vision for real social change."
- Christopher Titmuss, author of The Political Buddha

"Ron Purser cuts through the comforting New Age jargon used to promote mindfulness, enabling us to distinguish between the practice and its marketing."
- Richard Payne, Institute of Buddhist Studies

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