Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
Masters of the Word: How Media Shaped History from the Alphabet to the Internet (Hardback)
  • Masters of the Word: How Media Shaped History from the Alphabet to the Internet (Hardback)
zoom

Masters of the Word: How Media Shaped History from the Alphabet to the Internet (Hardback)

(author)
£18.99
Hardback Published: 18/04/2013
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
William J. Bernstein s "A Splendid Exchange: How Trade Shaped the World," an "Economist" and "Financial Times" Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of information into insightful, globe-spanning popular narrative. Bernstein explains how new communication technologies and in particular our access to them, impacted human society. Writing was born thousands of years ago in Mesopotamia. Spreading to Sumer, and then Egypt, this revolutionary tool allowed rulers to extend their control far and wide, giving rise to the world s first empires. When Phoenician traders took their alphabet to Greece, literacy s first boom led to the birth of drama and democracy. In Rome, it helped spell the downfall of the Republic. Later, medieval "scriptoria" and vernacular bibles gave rise to religious dissent, and with the combination of cheaper paper and Gutenberg s printing press, the fuse of Reformation was lit. The Industrial Revolution brought the telegraph and the steam driven printing press, allowing information to move faster than ever before and to reach an even larger audience. But along with radio and television, these new technologies were more easily exploited by the powerful, as seen in Germany, the Soviet Union, even Rwanda, where radio incited genocide. With the rise of carbon duplicates (Russian samizdat), photocopying (the Pentagon Papers), the internet, social media and cell phones (the recent Arab Spring) more people have access to communications, making the world more connected than ever before. In "Masters of the Word," Bernstein masterfully guides the reader through the vast history of communications, illustrating each step with colorful stories and anecdotes. This is a captivating, enlightening book, one that will change the way you look at technology, history, and power. "

Publisher: Grove Press / Atlantic Monthly Press
ISBN: 9780802121387
Weight: 748 g
Dimensions: 231 x 160 x 43 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Propaganda and the Public Mind
Added to basket
The Huns Have Got my Gramophone!
Added to basket
Tragedy: A Very Short Introduction
Added to basket
Brave New World Revisited
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
Amusing Ourselves to Death
Added to basket
Psychology of the Media
Added to basket
The Medium is the Massage
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Manufacturing Consent
Added to basket
To Save Everything, Click Here
Added to basket
A Dictionary of Film Studies
Added to basket
The News
Added to basket
£10.99
Paperback
The Uses of Literacy
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.