Mastering Marketing Management - Palgrave Master Series (Business) (Paperback)Roger I. Cartwright (author)
Paperback 334 Pages / Published: 29/01/2002
- Publisher out of stock
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
Publisher: Palgrave Macmillan
Number of pages: 334
Weight: 551 g
Dimensions: 234 x 156 x 20 mm
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