Mastering Marketing Management - Palgrave Master Series (Business) (Paperback)
  • Mastering Marketing Management - Palgrave Master Series (Business) (Paperback)

Mastering Marketing Management - Palgrave Master Series (Business) (Paperback)

Paperback 334 Pages / Published: 29/01/2002
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Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

Publisher: Palgrave Macmillan
ISBN: 9780333948972
Number of pages: 334
Weight: 551 g
Dimensions: 234 x 156 x 20 mm

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