Visit our Christmas Gift Finder
Mastering Marketing Management - Master Series (Business) (Paperback)
  • Mastering Marketing Management - Master Series (Business) (Paperback)

Mastering Marketing Management - Master Series (Business) (Paperback)

Paperback 334 Pages / Published: 29/01/2002
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

Publisher: Palgrave Macmillan
ISBN: 9780333948972
Number of pages: 334
Weight: 551 g
Dimensions: 234 x 156 x 20 mm

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.