Mastering Fashion Marketing - Palgrave Master Series (Paperback)
  • Mastering Fashion Marketing - Palgrave Master Series (Paperback)
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Mastering Fashion Marketing - Palgrave Master Series (Paperback)

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£25.99
Paperback 240 Pages / Published: 22/12/2008
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Publisher: Palgrave USA
ISBN: 9781403919021
Number of pages: 240
Weight: 605 g
Dimensions: 234 x 156 x 21 mm

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