Mass Media Research: An Introduction (Hardback)
  • Mass Media Research: An Introduction (Hardback)
zoom

Mass Media Research: An Introduction (Hardback)

(author), (author)
£28.99
Hardback Published: 11/08/1999
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

Publisher: Cengage Learning, Inc
ISBN: 9780534560072
Weight: 953 g
Dimensions: 241 x 203 x 32 mm
Edition: 6th Revised edition

You may also be interested in...

Sapiens
Added to basket
£9.99   £7.99
Paperback
Religion and the Decline of Magic
Added to basket
Conspicuous Consumption
Added to basket
Recipe for Life
Added to basket
£7.99   £6.49
Paperback
The Portable Hannah Arendt
Added to basket
Eating Animals
Added to basket
How England Made the English
Added to basket
The History of Sexuality
Added to basket
Roads To Santiago
Added to basket
£10.99
Paperback
The Scottish Enlightenment
Added to basket
How The Irish Saved Civilization
Added to basket
Ways of Curating
Added to basket
The Tipping Point
Added to basket
£9.99   £7.99
Paperback
A Russian Journal
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.