Mass Media, Consumerism and National Identity in Postwar Japan - SOAS Studies in Modern and Contemporary Japan (Hardback)
  • Mass Media, Consumerism and National Identity in Postwar Japan - SOAS Studies in Modern and Contemporary Japan (Hardback)
zoom

Mass Media, Consumerism and National Identity in Postwar Japan - SOAS Studies in Modern and Contemporary Japan (Hardback)

(author)
£85.00
Hardback 192 Pages / Published: 05/04/2018
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as `national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole. Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional `top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781350030787
Number of pages: 192
Dimensions: 234 x 156 mm

You may also be interested in...

Good Night Stories for Rebel Girls
Added to basket
The Unwomanly Face of War
Added to basket
£9.99   £7.99
Paperback
Good Night Stories For Rebel Girls 2
Added to basket
21 Lessons for the 21st Century
Added to basket
£18.99   £15.99
Hardback
The British in India
Added to basket
£30.00   £25.00
Hardback
The Phoney Victory
Added to basket
Why I'm No Longer Talking to White People About Race
Added to basket
Speeches of Note
Added to basket
£25.00   £21.00
Hardback
The Age of Decadence
Added to basket
£12.99   £10.99
Paperback
Women & Power
Added to basket
£7.99
Hardback
Stories for Boys Who Dare to be Different
Added to basket
Women & Power
Added to basket
£6.99
Paperback
The Square and the Tower
Added to basket
£10.99   £8.99
Paperback
The Descent of Man
Added to basket
Watling Street
Added to basket
£9.99   £7.99
Paperback
Endeavour
Added to basket
£20.00   £15.00
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.