Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project (Hardback)
  • Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project (Hardback)
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Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project (Hardback)

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£109.99
Hardback 177 Pages / Published: 11/09/2007
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Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.

Publisher: Springer London Ltd
ISBN: 9781846288647
Number of pages: 177
Weight: 980 g
Dimensions: 235 x 155 x 12 mm
Edition: 2007 ed.

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